Wii Sane

Canada has made a good decision to interigate the game “Big Brain Academy: Wii Degree” into “Are You Smarter Than A Canadian 5th Grader”. While you wait for your audition you will get to play the game. The game will also show up in the show itself and one of the questions will be named the Big Brain Academy Question.

“TORONTO, Aug. 14 /CNW/ - As casting and production of Global Television’s “Are You Smarter Than A Canadian 5th Grader?” gets underway for its Fall 2007 debut, a collaborative “dream team” has blazed a new trail in content integration for promotion of Nintendo’s Big Brain Academy™: Wii Degree.

The team, including Nintendo of Canada Ltd, Starcom, CanWest MediaWorks, Insight Productions and Mark Burnett Productions, has created an innovative package of integration elements. Throughout the five special episodes of “Are You Smarter Than A Canadian 5th Grader?”, fans nationwide will experience a creative mix of campaign elements including program integration, product placement, and associative branding, maximizing advertising opportunities throughout the casting period and during the broadcast.

“Our goal was to find and build on the perfect opportunity for Nintendo to reach its key demographic to encourage and guide families in the quest to exercise their brains and smarts,” said Shauna Chan, Strategy Director, Starcom. “We saw ‘Are You Smarter Than A Canadian 5th Grader?’ as a natural fit with the Big Brain Academy™: Wii Degree and all it’s potential to reach families in that crucial learning and interactive setting.”

“We were immediately captivated when Starcom shared this strategic
opportunity with us,” said Nintendo of Canada vice-president and general manager, Ron Bertram. “It’s been a great experience and we’re delighted to showcase the social, competitive fun that Big Brain Academy: Wii Degree can offer to Kid-Casting participants, the Grade 5 panellists, and to viewers all across Canada during the broadcast.”